We are excited to announce that we’ve formed a new partnership with BioSteel, a brand committed to delivering premium Clean. Healthy. Hydration™. to consumers and athletes across the globe. As a result, the Brick series will now be named: The BioSteel Next Gen Series.
We are profoundly grateful to the Brick series organizations’ members for our many years of success and our relationship with the Brick Invitational tournament. We have worked in unison to bring some of the best and most elite youth players together for experiences that cannot be replicated and whose memories will last a lifetime. However, as the series has grown, it was time to revisit the licensing agreement and branding; both the series organizers and the Brick Invitational tournament agreed it was time for a change, given the current and future growth of the series.
The Brick Invitational is the best youth hockey tournament in the world. In 2016, the Brick series was founded to create a series of events that offer additional opportunities for players to gain exposure, friendships, experiences, and make memories. The BioSteel Next Gen Series now offers events in Nashville, Toronto, Boston, Chicago, Las Vegas, Vancouver, Los Angeles, and Charleston, SC.
BioSteel is the new Official Sports Drink of the NHL and the NHLPA, and the brand has an unmatched commitment to hockey and to hydrating the next generation of athletes, making them the perfect partner for our events. The BioSteel Next Gen Series will carry on the legacy of the Brick series and continue to offer the same exceptional opportunities for players in North America to elevate their game. We look forward to seeing you at our firstBioSteel Next Gen Series event #memories #friendships #experiences← View older press releases